Books and Publishing PR
July 9th, 2009Know Your Audience
In the literary world, books and publishing PR success relies heavily on a target audience of readers, authors and publishers. Books and publishing PR is channeled through various types of media with highest possible visibility. It takes planning and structure to craft the most financially rewarding campaign to introduce a newly published book. Most publishers receive tens of thousands of book proposals that are carefully edited and then categorized for maximum promotional advantage. Good books and publishing PR are centered around the “hook” or speciality of the work to be presented. Publishing PR cuts a wide swath to attract core attention in order for books to reach “Best Seller” level. This may involve book signings by the author, special book reviews by the best reviewers in the business and a lengthy series of promotions on radio, TV, in magazines and newspapers and on the internet. Books and publishing PR must draw the right attention according to genre. Sports enthusiasts are less likely to pay attention to fashion promotions as an example. Striking the right target audience must be a perfected art in order to develop focus groups and create a “captured audience”.
Best Stokes for Books and Publishing PR
As in any advertising venture, the best strokes for books and publishing PR is a combination of maximum visibility coupled with consistent promotion. It’s a good idea to remember the premise that contemporary attention spans endure approximately 10 seconds or less. In that time frame, attention must be captured and held. Thus, books and publishing PR should take a specific campaign to higher and higher steps in order to maintain consistent visibility. Book and publishing PR should also make the public feel a link to the author and give sufficient focus to the reputation of the publishing name. This is just as important as author recognition. If the link between author, book and publisher is direct and solidly presented, the PR involved will take less time to generate attention from the reading public. There is just as much work in this phase for the author as there is for the publisher.
